A tumblelog is a variation of a blog, that favors short-form, mixed-media posts over the longer editorial posts frequently associated with blogging. Common post formats found on tumblelogs include links, photos, quotes, dialogues, and video. Unlike blogs, this format is frequently used to share the author’s creations, discoveries, or experiences without providing a commentary. – Wikipedia
HOW TO USE TUMBLR AS A MARKETER
Engagement - great photos, memes, gifs will be liked and reblogged.
Selling Tumblr themes.
Spotlight page is Tumblrs most successful revenue generating feature.
Preferred Analytics lets companies track the sharing of individual posts, track popular content, blogs and topics, engagement levels and trends, and influential contributors and curators. Example: Adidas
In 2012, Tumblrs revenue was 13 million dollars.
Tumblr is targeting for 200 million dollars in revenue by the end of 2013 with help from Yahoo.
Tailor your content
Publish (Hire writers if needed)
CSS or buy an original theme
Original content e.g. sharp imagery
Story telling through animated GIFS
Tag posts. Users can follow tags instead of pages.
Engage with other blogs: Like/Follow/Reblog
Most importantly: Maintain quality, consistency, and variation